My group and I designed a set of sports tools for beginners to help them start their fitness journey at home. Target Group of our project targets adult women aged 23-26 who are interested in sports but need guidance on where to begin. Design Considerations to appeal to our target group, we chose a color palette that symbolizes strength, such as violet. These colors align with our brand identity. We opted for a simple, modern design with a light stripe. For the background, I created a wallpaper that evokes a serene and healthy atmosphere, symbolizing relaxation and improved mood during exercise. my role was design the overall environment, including packaging, lighting, and UV elements.
