I designed a print advertising campaign with my group to address a communication gap between the brand and my target audience. The campaign introduces a new service: a dining table specifically designed for cars. To better connect with the local Saudi Arabian audience, we adapted the advertisements into Arabic, as the brand typically avoids using it. We also localized the characters to make them more relatable.my role was responsible for the creative direction, concept development, and layout of the campaign. We leveraged our expertise to ensure that the campaign effectively communicates the brand's message. Our target audience in Al-Khobar aged 19 to 23.For the design, we incorporated the brand's signature colors and added a dominant yellow hue to attract attention. We opted for a comic book style for the flyer, aligning with the restaurant's 80s retro aesthetic To balance the brand's English-only communication and cater to the local audience, we included both Arabic and English in the dialogue. The billboard further supports the concept.
